Phuket tourist arrivals in H1 2026

Phuket in numbers

In the first six months of 2026 the island recorded a record tourist flow and high hotel occupancy.

• 6.96 million tourists visited Phuket in January–June 2026
• ฿263 billion in tourism revenue for the island over the half-year
• 81.85% average hotel occupancy in Phuket over the half-year

Source: Tourism Authority of Thailand (Phuket office), The Phuket News, 30 July 2026

Where tourists come from

Top 9 international markets by number of tourists who visited Phuket in H1 2026

1. Russia — 574,315
2. China — 314,130
3. United Kingdom — 123,413
4. Australia — 123,332
5. Germany — 98,143
6. France — 96,712
7. Kazakhstan — 77,022
8. Malaysia — 76,445
9. South Korea — 69,958

Together the top 9 markets account for about 1.55 million tourists, or ~22% of the total tourist flow for the half-year. The remaining visitors come from other countries in Asia and Europe and from domestic tourism.

Growing tourist flow — growing demand for rentals

A record 6.96 million tourists and 81.85% hotel occupancy are a strong signal for Phuket’s short-term rental and income property market.

• Russia is Phuket’s largest international market: 574,315 tourists in the half-year
• High hotel occupancy (81.85%) points to steady demand outside the peak months
• ฿263.01 billion in tourism revenue is a record for the island

Event date: 30 July 2026 · Source: The Phuket News